Anil Batham - Paid Media Specialist

AMAZON AD's >>Add Keywords and Bids Here you will see 3 options: Use Suggested Keywords or Enter your own keywords:   enter around 30-40 keywords Choose phrase or exact match and enter the bid CPC(the highest amount you are willing to pay for a click). Upload Spreadsheet >>Create Your Ad Enter Headline Text which is most relevant to the product. Avoid using unsupported claims like “#1” or “Best Seller” Change Brand Name that appears on your Ads. Now choose image or upload image or Logo for the product. Note: image should be atleast 100 X 100 pixels and all text is legible. In the end, Click on Submit your campaign. Ad is approved within 24 Hours but may take 3 business hours. Finally you will see all the Performance metrics, and optimize accordingly.  Enjoy Learning!

AMAZON AD's Headline Search Ads These can keyword targeted search ads appear at the Top of the first page of search page of desktop and mobile ads How to Create? Login to ams.amazon.com and select Headline Search. >> Choose the Landing Page. Here are 3 options: My Amazon Page: it is the previously created amazon page. A custom Amazon URL: it is the custom URL of Amazon page A Best-Seller Product Page : it is the best selling Product Page. Click on Custom URL Page: enter the link of search result page which features at least 3 products in the ad builder >> Set you campaign name and budget >>Enter campaign name >>Enter campaign budget Note: the minimum daily budget is  $1. This is avg amount you will spend per day on you advertising campaign. Entire charges are not deducted in start. You will be charged throughout the campaign. You will only be charged only when any shopper clicks your ad.