Anil Batham - Paid Media Specialist

New Attribution Model The new experience can help you quickly understand how customers interact with your marketing throughout the purchase cycle, making it easy for you to take action in the areas that are driving results. We’ve combined some reports and removed others to help you get the most important insights, faster. Starting today, available attribution reports in Google Ads include: Overview Top paths Path metrics Assisted conversions Model comparison The revamped overview page helps you better visualize your customers’ paths to conversion. For example, you can see the percentage of customers who converted after multiple clicks on your ads. You’ll also be able to see the percentage of customers who engaged with your ads on each device, and who did so using more than one device. Official Update

Google on 18 November has rolled out an update regarding remarketing list sharing accross all account at MCC level(Manager accounts)  Whether your goal is to increase sales or drive brand awareness, remarketing  to people who have already engaged with your website can help you grow your business. With a manager account, you can share audience lists across accounts–but it requires multiple steps to set up. To make it easier to quickly share your audience lists, you can now enable continuous audience sharing in your manager accounts. When you opt in, any remarketing lists you create in your manager account will be shared with all of your existing and future sub-accounts. These accounts can receive lists from multiple manager accounts, and you still have control over which lists are active. In the coming months, you’ll also have the option to share lists created in sub-accounts with your manager account. Source: Google Support

Google Ads Update - Standard Delivery for All Campaigns 29 Jan 2020 Google ads is recently showing above message to its users in its ads platform.  If we summarize, Ad delivery method determines how long your daily budget lasts within a day. Last year, Google announced that Standard delivery would be the only delivery method for Search campaigns, Shopping campaigns, and shared budgets. Standard delivery takes into account expected ad performance throughout the day, making it more effective at maximizing performance within your daily budget. In recent update ad delivery options to help you maximize performance within your daily budget. That's why, starting April 2020:  Standard delivery will be the only ad delivery method for any new Display, Video, App and Hotel campaigns.  Accelerated delivery will no longer be available. All existing Display, Video, App and Hotel campaigns using Accelerated delivery will be automatically switched to Standard delivery starting May 20

How to Set up Facebook Business Page and Improve reach Login to your Facebook account. Go on right section in your home page and select "Create a Page". Follow the instructions and enter required Details. Below are few steps and why they are required. 1. Select Category and write description: Enter accurate details like business category and description so audience can find your Page in search results. 2. Add Business Address, opening hours, contact number and your website: If you have a physical address, open and closing hours and contact details, enter them so that people can find you, visit you when you're available. 3. Add Profile and cover photo: There are chances that People may engage with your Page when they see original and attractive photos that are as unique as your business. 4. Enter Page web URL: A custom page web URL makes it simple for people to reach you on Facebook and this can be used for future communications. Reference: Facebook.co

17 Must DO Optimization Activities For Google Ads Google ads is the top most advertising platform used by advertisers worldwide. Many new advertiser test and try out strategies to optimize their ads campaign to improve performance and sales. Optimization can be done on differen t levels - Accoun t level, campaign level, Ad-group and the last at keyword level. Below are some of the optimization activities for google ads Budget adjustment at campaign level based on traffic variations on days of the week. Ad scheduling based on client's working hours. Ad group Max CPC Bids adjustment. Ad Extensions optimization & health checkup at account and campaign level. Add new potential keywords to improve traffic based on search terms report. Add negative keywords to avoid irrelevant clicks and save cost. Test keywords with different match types optimize. Keywords bid adjustment based on avg position & CPC to optimize overall campaign performance and reduce cost

[Updated 2020] Google Ads - Message Extension will not be available from Jan 2020 Google will discard Message extension in it ads platform for all advertisers. It believes the new lead form extension and call extensions will be more helpful and will act as alternate for this. Below is the notification which advertisers are getting. Google ads - Message Extension notification Google Ads Advertiser are getting notification saying -  Message extensions are going away soon. In detail: Starting January 2020, you will no longer be able to create message extensions. Lead form extension or call extensions provide an effective alternative. Please note all reporting for message extensions will be available until December 2020. Message extensions we helping lot to advertisers all around the globe. It let potential customers send text messages right from the ad. With one tap on your ad, people on mobile devices can contact to book an appointment, get a quote, ask for information,