[Updated 2020] 17 Must Do Google Ads Optimization Activities

Google Ads Optimization Activities


17 Must DO Optimization Activities For Google Ads
Google ads is the top most advertising platform used by advertisers worldwide. Many new advertiser test and try out strategies to optimize their ads campaign to improve performance and sales.
Optimization can be done on different levels - Account level, campaign level, Ad-group and the last at keyword level.

Below are some of the optimization activities for google ads

  1. Budget adjustment at campaign level based on traffic variations on days of the week.
  2. Ad scheduling based on client's working hours.
  3. Ad group Max CPC Bids adjustment.
  4. Ad Extensions optimization & health checkup at account and campaign level.
  5. Add new potential keywords to improve traffic based on search terms report.
  6. Add negative keywords to avoid irrelevant clicks and save cost.
  7. Test keywords with different match types optimize.
  8. Keywords bid adjustment based on avg position & CPC to optimize overall campaign performance and reduce cost per lead/conversion.
  9. Location bids optimization based on traffic and cost/conversion.
  10. Device level bid adjustment to focus budget on performing devices.
  11. Adding new keywords based on keywords planner to improve traffic.
  12. Regularly check conversion tracking to make sure we dont miss and lead/calls.
  13. Landing page optimize to improve overall quality score and reduce CPC.
  14. Test and optimize Ad copies to improve ad relevance and improve conversions.
  15. Test AdWords bid strategies to get better results.
  16. Set and optimize advanced bid adjustments to improve cost per lead.
  17. Analyze the auction insight reports to review our competitors and make adjustments in our campaigns to stay in top ad positions & beat competition.

Advanced Optimization can further divided in more segmented section:
  • Google ads optimization by Network
  • Google ads optimization by Device
  • Google ads optimization by Location
  • Google ads optimization by Gender
  • Google ads optimization by Age Group
  • Google ads optimization by Keywords
  • Google ads optimization by Ads



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