Attribution Reports Updated in Google Ads - 5 March 2020




New Attribution Model
The new experience can help you quickly understand how customers interact with your marketing throughout the purchase cycle, making it easy for you to take action in the areas that are driving results. We’ve combined some reports and removed others to help you get the most important insights, faster. Starting today, available attribution reports in Google Ads include:
  • Overview
  • Top paths
  • Path metrics
  • Assisted conversions
  • Model comparison
The revamped overview page helps you better visualize your customers’ paths to conversion. For example, you can see the percentage of customers who converted after multiple clicks on your ads. You’ll also be able to see the percentage of customers who engaged with your ads on each device, and who did so using more than one device.

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