Anil Batham - Paid Media Specialist

Google Ads Update - Standard Delivery for All Campaigns 29 Jan 2020 Google ads is recently showing above message to its users in its ads platform.  If we summarize, Ad delivery method determines how long your daily budget lasts within a day. Last year, Google announced that Standard delivery would be the only delivery method for Search campaigns, Shopping campaigns, and shared budgets. Standard delivery takes into account expected ad performance throughout the day, making it more effective at maximizing performance within your daily budget. In recent update ad delivery options to help you maximize performance within your daily budget. That's why, starting April 2020:  Standard delivery will be the only ad delivery method for any new Display, Video, App and Hotel campaigns.  Accelerated delivery will no longer be available. All existing Display, Video, App and Hotel campaigns using Accelerated delivery will be automatically switched to Standard delivery starting May 20

How to Set up Facebook Business Page and Improve reach Login to your Facebook account. Go on right section in your home page and select "Create a Page". Follow the instructions and enter required Details. Below are few steps and why they are required. 1. Select Category and write description: Enter accurate details like business category and description so audience can find your Page in search results. 2. Add Business Address, opening hours, contact number and your website: If you have a physical address, open and closing hours and contact details, enter them so that people can find you, visit you when you're available. 3. Add Profile and cover photo: There are chances that People may engage with your Page when they see original and attractive photos that are as unique as your business. 4. Enter Page web URL: A custom page web URL makes it simple for people to reach you on Facebook and this can be used for future communications. Reference: Facebook.co

17 Must DO Optimization Activities For Google Ads Google ads is the top most advertising platform used by advertisers worldwide. Many new advertiser test and try out strategies to optimize their ads campaign to improve performance and sales. Optimization can be done on differen t levels - Accoun t level, campaign level, Ad-group and the last at keyword level. Below are some of the optimization activities for google ads Budget adjustment at campaign level based on traffic variations on days of the week. Ad scheduling based on client's working hours. Ad group Max CPC Bids adjustment. Ad Extensions optimization & health checkup at account and campaign level. Add new potential keywords to improve traffic based on search terms report. Add negative keywords to avoid irrelevant clicks and save cost. Test keywords with different match types optimize. Keywords bid adjustment based on avg position & CPC to optimize overall campaign performance and reduce cost

[Updated 2020] Google Ads - Message Extension will not be available from Jan 2020 Google will discard Message extension in it ads platform for all advertisers. It believes the new lead form extension and call extensions will be more helpful and will act as alternate for this. Below is the notification which advertisers are getting. Google ads - Message Extension notification Google Ads Advertiser are getting notification saying -  Message extensions are going away soon. In detail: Starting January 2020, you will no longer be able to create message extensions. Lead form extension or call extensions provide an effective alternative. Please note all reporting for message extensions will be available until December 2020. Message extensions we helping lot to advertisers all around the globe. It let potential customers send text messages right from the ad. With one tap on your ad, people on mobile devices can contact to book an appointment, get a quote, ask for information,

| Google Ads Placements Reporting Update Google ads Placement reporting update Google on 29 Oct, 2019 released an update regarding Placements reporting section in google ads.  What's is Placements reporting Update? According to this update, In up-coming weeks, the “Placements” column in the Report Editor will show the same data that’s displayed in the “Placements” section of the campaigns and ad groups. In the reporting, metrics will only include manually targeted placements. Earlier, the “Placement” column in Report Editor included data for automatically targeted placements. These new placement numbers won’t reflect all the placements where your ads have shown. Source: Google Support

AMAZON AD's >>Add Keywords and Bids Here you will see 3 options: Use Suggested Keywords or Enter your own keywords:   enter around 30-40 keywords Choose phrase or exact match and enter the bid CPC(the highest amount you are willing to pay for a click). Upload Spreadsheet >>Create Your Ad Enter Headline Text which is most relevant to the product. Avoid using unsupported claims like “#1” or “Best Seller” Change Brand Name that appears on your Ads. Now choose image or upload image or Logo for the product. Note: image should be atleast 100 X 100 pixels and all text is legible. In the end, Click on Submit your campaign. Ad is approved within 24 Hours but may take 3 business hours. Finally you will see all the Performance metrics, and optimize accordingly.  Enjoy Learning!

AMAZON AD's Headline Search Ads These can keyword targeted search ads appear at the Top of the first page of search page of desktop and mobile ads How to Create? Login to ams.amazon.com and select Headline Search. >> Choose the Landing Page. Here are 3 options: My Amazon Page: it is the previously created amazon page. A custom Amazon URL: it is the custom URL of Amazon page A Best-Seller Product Page : it is the best selling Product Page. Click on Custom URL Page: enter the link of search result page which features at least 3 products in the ad builder >> Set you campaign name and budget >>Enter campaign name >>Enter campaign budget Note: the minimum daily budget is  $1. This is avg amount you will spend per day on you advertising campaign. Entire charges are not deducted in start. You will be charged throughout the campaign. You will only be charged only when any shopper clicks your ad.